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A UI/UX Case Study

Roles: UX Researcher, UI/UX Designer

Platforms: PC

Timeline: May - July 2024

Design Process

I followed the 5 stage design thinking model which is a user centered, iterative problem solving approach. The stages of this design thinking model are as follows:

1.Empathize      2.Define.     3. Ideate.     4.Prototype.     5.Test

Design Toolkit
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Figma

Lucidchart

Lottie

Miro

About

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Research

One-on-One Interviews were conducted with 7 participants all of whom were between the age range of 16- 60 with a 60-40 split between the genders.

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Insight

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User Personas

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About

YouTube is an American online video sharing and social media platform owned by Google that is accessible worldwide

Pros

  • Lots of Community Interaction

  • Learn any skill for free

  • Easy to use

  • Allows sharing of content

Cons

  • No certifications available

  • Bad customer support and copyright system

  • Quality issues

  • Has seen cases of cyber bullying

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Competitive Audits

A competitive audit was conducted with the main focus on Youtube, Coursera and Udemy. The goal of the audit was to compare the overall functionality and the pros and cons of the other learning platforms.

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About

Coursera Inc. is a U.S.-based open online course provider. Coursera works with multiple organizations to offer online courses, certifications, and degrees.

Pros

  • Vast choices of courses

  • Accredited certifications

  • Affordable

  • Quality content and good teachers

Cons

  • Mobile app not user friendly

  • Time limit on courses put pressure

  • Expensive courses

  • Non-Accredited Certificates

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About

YouTube is an American online video sharing and social media platform owned by Google that is accessible worldwide

Pros

  • Vast choices of courses

  • Self paced

  • Affordable

  • Lifetime access

Cons

  • Disappointing course content

  • Very poor customer support

  • Not Free

  • Limited Interactions

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Affinity Maps

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Information Architecture

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Early sketches and wireframes

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Doffaminggo

Avenir

TYPOGRAPHY

Logo - 70px, 50px

Headers & Paragraphs -

48px, 32px, 24px

Design System 

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COLOUR PALETTE

ICONOGRAPHY

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Mockups

Prototype

© 2024 by Chirag Rajesh Mukkatira

Let's get in touch!

Feel free to reach out through any of these channels 

  • LinkedIn
  • Email Icon
  • Behance
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